Including a sincere mission statement is a highly effective way to show the brand's values in a straightforward way.
#BEST ABOUT US PAGES 2022 SERIES#
Tells the company story in a compelling and relatable wayĬonveys information while remaining succinctīelow are a series of steps you can take to create an effective, compelling, and engaging About page: 1. Provides the company's mission statement, values, or goals Includes links to the company blog or other useful marketing tools An effective About page may accomplish the following: To be an asset to the brand, an About page performs a set of functions or has certain qualities which allow it to resonate with visitors. Related: What Is a Company Profile? (With Tips to Write One) The objectives of a good About Us pageĮven if all About pages had identical content, this doesn't guarantee that it's effective. Anybody who wishes to understand a brand quickly can do so through a quick visit to a brand's About page. An About page offers an insight into the people who make a business what it is, and its unique qualities, values, and goals. The overall goal of an About page is to highlight the most attractive and important elements of the brand for existing and potential customers. What is an About Us page?Īn About Us page is a page on an organization's website which communicates to visitors who the company is and what makes it distinct. In this article, we explain what an About Us page is, explain a good page's objectives, provide steps for designing one, and offer tips for making an About page effective. Understanding the components of effective about pages is key to creating one which gives the company a strong introduction and intrigues visitors. One of the best ways to engage, inform, and endear new customers and clients on the company's website is to use an About page to welcome them to the brand. When creating a website for a company, one of the essential components for communicating the fundamentals of a brand is the About Us page.
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